Caru Limão

I’m Caru — a devoted soap opera fan since 1999 and a visual storyteller since 2020. Brazilian (more specifically from Paraná) now living in São Paulo, always ready for a cultural outing on a Saturday afternoon.

My journey blends design, motion and audiovisual. I started at a production company in Paraná and since then I’ve worked with content agencies, startups, creative hubs and video studios — taking on creative leadership roles in diverse projects, from concept to final execution.

I’ve also taken part in brand rebranding processes, led the development of motion branding for companies and created several brand identities, strengthening my experience with strategic design.

I believe in diverse design, represented by real voices who turn lemons into lemonade every day. If you’re looking for someone who combines strategic vision, creative execution, sharp craft and a pinch of boldness, I think I might be the right person.