Authentic Matrix ⊛ Trendbook
The Authentic Matrix is a trendbook born from cultural research and a break from mainstream hegemony. Driven by a rebellious spirit, the project aims to revolutionize the scene and give a voice to the marginalized. It explores how silencing triggers the need for self-expression and collective action. By focusing on empathy and shared achievements, it points toward a more collaborative and inclusive society. Created as part of the Trend Design project at the Federal University of Santa Catarina (UFSC).
2022
Trend research and Editorial Design / Team: Caru Lima, Joab Linhares, Letícia Fantin, Marssala Lovatel e Ranieri Bona








