BAGUNCHAI © is a party created by Chaiane Guterrez, focused on Brazilian Black music. Each edition brings a new theme, new sounds, and new people. The party takes place in Florianópolis, Brazil, and aims to be authentic and unique within its scene. The brand is born from this concept: from Chai’s authenticity, rebellious spirit, and maximalism, which also needed to be reflected in the visual identity. BAGUNCHAI © has a fixed logo and multiple possibilities for brand extensions, always BOOOOOOOOLD, human, and extroverted. Here, the brand developments for the theme “PagoFunk 2000s” are presented, along with the brand applications.